The Importance of Partnering in the Microsoft Partner Community

Success in the Microsoft Partner Community isn’t just about having great services and solutions - it’s about collaborating with the right partners to scale faster, innovate smarter, and grow stronger, potentially into new regions and industry focus areas.

The Microsoft Partner Community is built on the idea that collaboration fuels success. Whether you're an Independent Software Vendor (ISV), a System Integrator (SI), or a Managed Service Provider, the right partnership can provide:

• Access to New Markets: Expanding into new industries or customer segments becomes easier when you collaborate with established partners. We always evangelise for finding you niche – the most successful partners specialise in specific industries, solutions, or customer needs, and this is where partnering can come in.

• Technical Expertise: Microsoft’s ecosystem is vast, and no one can do it all alone, and it would be virtually impossible to be all things to all people. By partnering, you gain access to specialised skills and knowledge.

• Stronger Credibility: Customers trust businesses that work within the Microsoft network, especially those with co-sell partnerships. The concept of “Partner to Partner” is familiar to both Microsoft and end users, so they know they are getting best in class for the capability they need.



• Increased Revenue: With Microsoft’s incentives and co-selling opportunities, businesses that collaborate can close deals faster and on a larger scale.

Companies that engage in the Microsoft Partner Community see measurable benefits, including: 

✔ Higher win rates on deals through co-selling support 

✔ Faster go-to-market strategies with joint marketing efforts 

✔ Improved customer trust through Microsoft-backed credibility

If you’re not already leveraging the power of partnerships, now is the time.

Here’s how to start:

• Identify Your Strengths – What does your company bring to the table? Find complementary partners to fill the gaps.



• Engage in the Community – Attend Microsoft events, join partner networks, and start conversations. Why not @Seer 365 and @Oaka 365 for this quarter’s Partner Pulse? We’ll be talking about this exact topic.

• Leverage Microsoft Programs – Take advantage of co-selling, marketing support, and incentives designed to help partners succeed.

Want to learn more about how to leverage partnerships for growth? Our next Oaka Partner Insights is your chance to connect with potential partners, hear from industry leaders, and gain insights into Microsoft’s latest partnership strategies.

📅 April 1st, 2025

📍 Teams

🔗 https://events.teams.microsoft.com/event/7db9875e-0201-47d4-b0ec-b2d6e9bb569f@d00fe698-bc02-4592-96c3-b3570337fdc8

Oaka Partner Insights is a dynamic series of webinars, podcasts, and newsletters tailored to empower Microsoft Partners. Our mission is to support your Microsoft Alliance, Sales, Go-To-Market, and Practice/Delivery growth. Each engagement will delve into a focused topic, providing valuable insights and strategies to help you excel in these critical areas.

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